Foxy Fans - Please indulge me...!
Where we've been in 2025 and what's coming next...
When I started House of Foxy in 2010 (ish), the vision was to recreate favourite vintage items from all eras of the last century. I believe that the 20th century gives us so much to go at as each decade has many different silhouettes to recreate - something we aren't seeing in quite the same way in modern clothing or during the previous centuries when fashion was much slower.
In business, you need to be flexible enough to follow trends and for that reason, over recent years we became known mainly for our 1940s and 1930s collections. This was what our niche became. Some staunch foxy fans will remember however, that when we started - our styles emulated the 1950s fashions as was desired at that time.
2025 was a very creative year. With over 27 new designs introduced, many limited edition styles and 10 collections - we certainly surpassed ourselves this time. One of the major benefits of having a highly skilled manufacturing unit on site is how quickly we can bring new styles from concept to production. Whilst there are still limitations to what we can do - it does mean that we can be extra creative when a collection is building.
2026 and Beyond
It is my plan to represent more of the other decades in our new collections moving forward. I want to explore more of the 1920s and later decades like the 1960s and 1970s. I want House of Foxy to be vintage fashion encapsulated.
As a teenager in the 90s, i was wearing vintage styles from the 70s that emulated the 1930s - affordable to me at the time. I still have many of these original items in my collection acquired from second hand shops including an Ossie Clarke top (sadly with its label removed - otherwise it would now be worth a fortune - although i would never part with it!).
Without doubt my favourite decade is the 1930s, but I am also a HUGE Ossie Clarke and BIBA fan at the moment - and now that these original 1970s items are almost unaffordable (with some originals reaching the £1k price) we will be exploring emulating these styles to bring this beautiful sultry silhouette to the table. Starting with the Studio 54 dress pictured below.
This is what I want to do - recreate stunning pieces from all eras to bring our customers variety.
Whilst this may concern some of our regulars - I can promise we wont be turning away from 1930s and 40s. We just want The House of Foxy to be about much more than just two decades. We just want to recreate beautiful styles that make us all feel amazing.
This year, I will be breaking from tradition by producing collections that nod to a year rather than a print or a 'vibe'.
Starting with 1938, each collection will be compiled around a year point and its silhouette. Each one will have a few new designs, current or revisited designs in new colours or prints and also our timeless items re-styled to demonstrate 'ways to wear'. With many customers telling me they are mixing eras and modern styles in their wearing these days - we want to bring you something inspiring.
So far, we are planning 1938, 1975, 1935, 1926, 1942 and 1953. I am having so much fun with this approach and drawing upon my personal vintage garment collection (which spans 1925 to 1980) and the mountain of magazines, patterns and fashion books in my bookcase. It has only served to remind me of the enormous variety that the last century engendered.
How wonderful to keep dressing up - its what gives me joy every day! And i think you're here because you feel the same.
xxx Clarissa
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