In the heart of West Yorkshire - lies Elland, a small town with a big heart.
In Elland is a a quaint Picture House, a cinema which has retained many of it's original vintage elements - the rich red seating, the organ at the front and even has a traditional usherette during films! Built in 1912 as a cinema - despite a few changes of uses and owners over the years, it hasn't structurally changed at all. The cinema is loved by locals and is a destination for cinema goers for miles around. With one screen, and two showings per day - the cinema takes us back to the traditional way of viewing - showing old and new films during the week and organ recitals a few times a week too.
It has been used many times for filming, documentaries and photoshoots.
So we were thrilled when they agreed to let us use the space for our Autumn fashion shoot. An ideal location for our 'Film Noir' theme.
The silver screen became the prime leisure activity for many during the 1930s right through to the 50s. Films were one of the core influences on fashion too with stars promoting brands and styles. Cinema going is one of our favourite past times especially in through the autumn and winter months - and it seemed a fitting venue for our autumn winter shoot for colour and vintage feel.
As always, we had great fun during this shoot - my partners being Bethany from The Vintage Beauty Parlour who did a fantastic job with hair and makeup, Chris Lord from Chris Lord Photography and model - Tanya Beetham whom we have worked with for a number of years now.
The idea was to create the film noir mood with a nod to the past. We wanted atmosphere, faded elegance, sumptuous colours. Thanks to Chris' innovative lighting and the great atmosphere in the cinema itself - we are really pleased with the result. Our seasonal colours of mustard, berry, navy & black in fabric of crepe and lace worked well in the setting. Topped off by Bethany's film noir inspired makeup and hair.
Bethany brings so much experience to our shoots and we have worked together for a number of years now. Photoshoot demand a perfect finish - since every strand of hair shows - Bethany is a real perfectionist with an absolute focus on detail. We had several hair styles - a classic poodle, a veronica lake style and the classic scarf. We chose a smokey eye look rather than the classic vintage winged eyeliner but as always, my signature orange-red lip...
My favourite dress of this is the 'Vivienne' - inspired by an image I found of 30s/40s starlet 'Vivienne Leigh' - a late 30s reproduction dress based on one from my collection - We have recreated the dress in a stretch lace but lined. The neckline is super flattering and with so much detail in the dress - it really is a show stopper. We will be making this dress in a shorter length and in silk/viscose velvets. Watch this space.
My other fav item is the Elsie Blouse - in mustard and ivory - should be on sale any day. Review coming soon!
This is going to be a hard one to top for next time!
Thanks again to the Rex Cinema in Elland for their flexibility, support and giving their time for this shoot. Please find their details below:-
Check out the released images in Autumn look book here