The 1930s has always been a passion – since i was in my early teens… art deco furniture, art deco architecture, innovative bias cut dresses, ground breaking films – it’s a dream world! (I was born in the wrong era…)

Nowadays, the 1930s is often described as a ‘design decade’ or the most stylish of the century. Attention was turned towards simple and functional design and was influenced by the ‘modernism’ movement. A recent visit to the Museum of Textile and Fashion in London, which currently has an exhibition on 1930s fashion (blog post to follow), had many wonderful displays. One was a film from the era about interior design. Apart from being exquisitely stylish – the majority of the narration concentrated on simplicity and everything having its place. No clutter. Organised. Beautiful in its simple lines and functionality. This was true of many fields of design in this decade but this look was also reflected in the way fashion and print evolved during the decade.

You can’t call 1930s fashion unfussy or purely functional – there were plenty of frills and flounces. However you can see how the style lines of the garments follow this idealogy and particularly in prints. The shapes used, the style of florals and the ways that the pattern repeats – all work well with the cut of the dresses. Geometric patterns were unfussy and pretty simple in many cases.

I have several books on 1930s and art deco prints and some original hand painted prints (see image below). A few items from my vintage garment collection i chose specifically for their prints and a few wounded birds that cannot be worn anymore but preserved for the print.

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some 1930s original prints

Now that we have been able to get our own prints made – which completely opened up design opportunities for me – I am enjoying designing and adapting prints that we own. Below is one of my absolute favourites – the poppy spray print.

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Poppy Spray!

The poppy print is approx 7cm wide and is repeated both ways with a nice distance between each spray. This makes the print work really well on bias and medium sized panels. It’s not too busy so the style lines are easy to see (which is important for 1930s dresses).

The poppy flower shapes are quite art deco and stylised in feel, having angled lines. The green stalks of the flowers are also quite stylised. Together with the colour choice of coral red, bright yellow, blush pink and ivory on the black – this, in my opinion, is a typical 1930s print. I just love it. I love how it works so well for autumn and goes with red, black and even gold.

We’ve had this design printed on two fabrics which we sourced so that they are as close as possible to fabrics used at the time. Rayon marocain and semi sheer rayon georgette (we are trying to ensure fabrics are sourced from sustainable suppliers – details to follow). We are making quite a few styles in these – the Ava, new Joanie bias cut dress, new Lana Peplum dress and several blouses. Some pics below.

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For our full range in poppy spray – pls click here

To read more about 1930s fashion – pls click here

October 24th, 2018

Posted In: 1930s Fashion, Art Deco Design, Vintage Prints

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Introducing our new reproduced 1930s print – Deco Dot

In 2015, i had the incredible opportunity of acquiring a collection of original vintage print designs dating from the 1920s through to early 50s and are largely from Paris. They appear as a square design on a blank sheet and are stamped for authenticity. The majority are probably 1930s – which is a favourite era of mine for prints. There are many art deco geometric themed prints in this collection and the ‘Deco Dot’ is the first we have taken to print.

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Im not a fan of polka dots anymore – probably because they are everywhere – but dots are nice and a great alternative to florals. So our idea with this print was to create a print that could be The House of Foxy version of a polka dot….our ‘take’ on it.

We decided to product the initial print run in a stunning emerald green but as you can see, the original design in a deep chocolate brown. This design has so much potential with colour use – i think we will produce it in a few different colour ways. For now – the emerald is very popular – for this time of year it is bright but it an be worn throughout the year. The fabric is 100% raton marocain crepe – reminiscent of the vintage fabrics used in the 1930s & 40s. Hence the majority of the garments we are making in this fabric are from these eras.

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1940s Shirtwaister dress in deco dot

1930s Beach Pyjamaas in deco dot

1940s Grable dress in deco dot (coming soon)

We also have some blouses in this range

June 23rd, 2017

Posted In: Art Deco Design, Vintage Prints

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