{"product_id":"1940s-veda-peplum-dress-lapis-blue-jacquard","title":"1940s Veda Peplum Dress - Lapis Blue Jacquard","description":"\u003cp\u003e\u003cstrong\u003eWe're feeling so Film Noir right now and decided our 1940s collection deserved that iconic, resplendent and sultry dress that only the dark side of the forties can do. Veda has arrived and she means business!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis design was inspired by an original \u003cmeta charset=\"utf-8\"\u003e\u003ca href=\"https:\/\/www.thehouseoffoxy.com\/pages\/1940s-vintage-style-guide\"\u003e1940s\u003c\/a\u003e dress that had the hallmark peplum skirt, shoulder pads and pin tuck bodice. We've taken some of our favourite authentic features and enhanced or altered others to bring you a dress that slots into our catalogue perfectly.\u003c\/p\u003e\n\u003cp\u003eThe details! Take the neckline - an elegant sweetheart shape so flattering and a well known 1940s favourite. The extra detail of the tucks at the sides enhance it further.  Bodice is fitted below the bust using diagonal pin tucks down into waist. \u003cmeta charset=\"utf-8\"\u003e Pin tucks are very narrow stitched folds that shape the bodice. \u003cmeta charset=\"utf-8\"\u003eThese pin tucks are super authentic details we haven't yet used - so we are delighted to bring these level of detail into this new dress.\u003c\/p\u003e\n\u003cp\u003eA peplum is a short, flared overskirt attached at the waist that adds shape over the hips. It sits here over a pencil skirt, a straight skirt that follows the line of the body to the knee.  \u003c\/p\u003e\n\u003cp\u003e. Shoulder pads give the square, structured shoulder line of the 1940s.\u003c\/p\u003e\n\u003cp\u003eGrown-on sleeves (which are cut in one piece with the bodice, with no armhole seamsoften the shoulders) and the shoulder pads add extra drama. Addition of self-covered belt adds extra finesse to the outfit.\u003c\/p\u003e\n\u003cp\u003eMade in viscose floral jacquard with a beautiful drape that lets her shaping do the talking. \u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eJacquard\u003c\/strong\u003e is a fabric with its pattern woven into the cloth on a jacquard loom, so the floral is part of the weave, not printed on top.\u003c\/p\u003e\n\u003cp\u003eDress has back zip. Unlined.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey features include:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFitted bodice with grown-on sleeves\u003c\/li\u003e\n\u003cli\u003eShoulder pads\u003c\/li\u003e\n\u003cli\u003eSweetheart neckline\u003c\/li\u003e\n\u003cli\u003eWaist-flattering peplum over a pencil skirt\u003c\/li\u003e\n\u003cli\u003eSelf covered belt\u003c\/li\u003e\n\u003cli\u003eBack zip\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eMade with love in Yorkshire, England.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric: \u003c\/strong\u003e100% Viscose throughout\u003cbr\u003e\u003cstrong\u003eCare: \u003c\/strong\u003eWe recommend dry clean\u003c\/p\u003e\n\u003cp\u003eLength from natural waist to hem: Approximately 27 inches\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\" aria-level=\"4\"\u003eFAQ\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhat makes this a 1940s dress?\u003c\/strong\u003e\u003cbr\u003eThe silhouette is typical of the decade: padded shoulders, a fitted waist, a peplum and a narrow pencil skirt that ends near the knee. It is based on an original 1940s dress, with pin-tucked shaping and sleeves cut as part of the bodice.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhy does a 1940s dress have shoulder pads?\u003c\/strong\u003e\u003cbr\u003eSquare, padded shoulders defined 1940s tailoring and dressmaking. They balance the narrow skirt and nipped waist, giving a strong, structured line. \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhat is a peplum?\u003c\/strong\u003e\u003cbr\u003eA peplum is a short, flared overskirt attached at the waist. In the 1930s and 1940s it added shape over the hips and emphasised a small waist. Here it sits over a straight pencil skirt.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhy film noir?\u003c\/strong\u003e\u003cbr\u003eThe page names film noir as the inspiration. The crime films of the 1940s are known for dramatic lighting and elegant, tailored costume, and this dress shares that sharp, structured glamour.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhat is jacquard?\u003c\/strong\u003e\u003cbr\u003eJacquard is a fabric woven on a jacquard loom, so the pattern is woven into the cloth itself. This dress has a floral jacquard in lapis blue.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhat are grown-on sleeves?\u003c\/strong\u003e\u003cbr\u003eSleeves cut in one piece with the bodice, with no seam at the armhole. They are a common 1940s feature, and they are why this dress has a smooth shoulder line.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eHow does it fit?\u003c\/strong\u003e\u003cbr\u003eIt’s fitted and sits close to the body, so choose your size by waist. Sizes run from UK 8 to 18. See the size chart for exact measurements.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eLove this era?\u003c\/strong\u003e\u003cspan\u003e Read our \u003c\/span\u003e\u003ca href=\"https:\/\/www.thehouseoffoxy.com\/pages\/1940s-vintage-style-guide\" class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\"\u003e1940s Vintage Style Guide\u003c\/a\u003e\u003c\/p\u003e","brand":"House of Foxy","offers":[{"title":"UK 08","offer_id":57001934356866,"sku":"DR40_35ind-8","price":169.0,"currency_code":"GBP","in_stock":true},{"title":"UK 10","offer_id":57001934389634,"sku":"DR40_35ind-10","price":169.0,"currency_code":"GBP","in_stock":true},{"title":"UK 12","offer_id":57001934422402,"sku":"DR40_35ind-12","price":169.0,"currency_code":"GBP","in_stock":true},{"title":"UK 14","offer_id":57001934455170,"sku":"DR40_35ind-14","price":169.0,"currency_code":"GBP","in_stock":true},{"title":"UK 16","offer_id":57001934487938,"sku":"DR40_35ind-16","price":169.0,"currency_code":"GBP","in_stock":true},{"title":"UK 18","offer_id":57001934520706,"sku":"DR40_35ind-18","price":169.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/9803\/5497\/files\/1940svedadresswebshotfront.jpg?v=1794495185","url":"https:\/\/www.thehouseoffoxy.com\/products\/1940s-veda-peplum-dress-lapis-blue-jacquard","provider":"The House of Foxy","version":"1.0","type":"link"}